Wikipedia defines email marketing as ‘… a form of direct marketing which inturn uses electronic mail as a means of communicating commercial or money-collecting messages to an audience’.
And if you’ve been online for the length of time (even a few months! ) you’ll know that email marketing has grown one of the fastest growing business strategies because of its ability to avail automating software (autoresponder) to manage and build a relationship in your subscribers.
If you’re just starting to learn about email marketing and build your personal list here’s our ‘Five Top Email Marketing Tips’ in your business:
1 . Slow down pony!
Yes I know you want outcome and I know you’re keen to share your business with your different subscriber but if you try to rush things with your subscribers everyone risk turning them off completely. You absolutely really need to build trust and you do that through giving your buyers fantastic content. Think about the lists you yourself have subscribed to. Do you always open emails from a particular person before some? Think about why that is – odds are it’s because you know the face always provides you with something of value. There isn’t an exact formula without charge content versus ‘sales’ content but I like to stick to nearly 3: 1 . So for every 3 emails of zero cost content I would send one ‘sales’ content email.
charge cards Ask for the sale
So you’ve given great free subject material but now you want your list to take action and buy something. Let me provide not the time to be shy – be very special about what you want your list to do e. g.: ‘Click here for the latest report’ or ‘If you’ve been looking for brutally honest The Evergreen Wealth Formula by James Scholes from someone who’s actually a member, then you’ve come to the right place. I’ve been an member for a few months now and I’ve decided to write this Evergreen Wealth Formula review to let you know whether you should invest or not.
2. Don’t sweat the small stuff
Don’t make decision right from small amounts of data. When you first start out you won’t have too much details to go on and it’s tempting to take that small sample of knowledge and make decisions about whether or not a particular email subject, shape copy etc has been successful.
Always allow your campaigns to build up enough data before you make a decision as to whether they have been effective.
3. Click, click, click
You want your list to be understanding of i. e.: click on, the links that you include in your postings. It doesn’t just happen randomly. By including some kind of internet connection in every email you send out you are getting your list inside the habit of clicking.
It can be a link to something you want the crooks to buy or just a great blog you’ve read lately or perhaps piece of free software that you use all the time in your own online business.
5. Test, test, test
Testing your emails is a vital part of email marketing. Successful marketers are always testing what is being employed and what’s not. You name it, they test it – promotions, landing pages, headlines, opt in forms, subject facial lines, background colours, fonts etc . Testing one thing against a further (sometimes called A/B testing) allows you to continually improve on your individual last performance in small increments.